Scouting Australia Podcast
Welcome to The Scouting Australia Podcast, where each week, you’ll be guided by two of Australia’s most seasoned property experts, Sam Gordon and James Ibrahim. Sam is one of Australia’s leading and most award winning property investors (Strategic Investor of the year 2020 and Buyers Agent of the Year 2024), and founder and director of Australian Property Scout Buyers Agency. Along with his co-host James, an experienced and aggressive property investor, they dive deep into all things property investing. With years of experience and proven strategies, they tackle the tough questions and provide the latest, most actionable advice in the market. You’ll walk away educated, empowered, and ready to level up your investing game – all with a good dose of humour along the way. Got questions? The boys love hearing from listeners, so don’t hesitate to send them in! *Scouting Australia Podcast’ is a production by ’Australian Property Scout Buyers Agency’ with all owned rights by Australian Property Scout. Privileged or confidential information may be contained in this communication. We do not accept liability for any loss or damage in people property portfolios and all advice given within this podcast is general advice. Australian Property Scout Pty Ltd | License Number: 2023 6885 | ABN: 64 638 266 369*
Episodes
10 hours ago
10 hours ago
Welcome back to the APS News Bulletin, your source for the latest updates and insights from the Australian property market. Join Sammy Gordon and Jimmy Ibrahim to discuss the exciting APS Commercial launch. Tune into the episode to find out all of the intricate details, everything you need to know and understand exactly what this exciting reveal means for APS clients.
This has been kept under wraps, ensuring we had a rock-solid strategy, an expert Due Diligence Team to maximise returns and minimise risks, and a back-end team dedicated to flawless asset management from deal sourcing to settlement. Now, with everything perfected, we’re ready to take things to the next level.Our books are now open for commercial, if you’re wanting to have a chat about this, reach out to your strategist or book in for your discovery call now: https://australianpropertyscout.com.au
If you enjoyed this episode, please write in and let us know! If you have any news you'd like Sam to share his point of view send us an email at apsteam@australianpropertyscout.com.au.
If you loved this episode please send it on to someone who would take some value, and please give us a 5 star review if you haven't yet and are loving the poddy!If you're taking tremendous value from these episodes why not share them with your mate? If you want your question answered on our podcast DM us on our socials or email us at apsteam@australianpropertyscout.com.auSend us your questions to:Instagram: @australianpropertyscoutWant to book a call with us:Website: https://australianpropertyscout.com.auAny information, comments, opinions or content that we provide in this podcast is our general observations and information only and it is not to be taken as, or in any way, considered to be financial advice, accounting advice, superannuation advice or legal advice. We strongly recommend all and any listener and participant to obtain their own independent financial advice, accounting advice, superannuation advice and legal advice before acting in any way in relation to any investment at all including any investment in property such as what we might be discussing in this podcast. No warranty, guarantee or representation is to be taken and you cannot reproduce it in any way. Every persons financial or investment situation is different and you must consider your own circumstances before undertaking any investment and be sure to obtain independent advice.Australian Property Scout Pty Ltd | License Number: 10094798 | ABN: 64 638 266 369
4 days ago
4 days ago
In this week's episode, Sam Gordon and James Ibrahim are joined in the studio by APS Strategists Luke Teeuwsen and Naaman Ward, along with Discovery Call Strategist and experienced property investor Brendan Geoghegan. Together, they tackle the age-old debate: Does property really double in value every 7-10 years?
With so many "experts" pushing this simplified approach, crucial factors are often overlooked— like timing the market, understanding cycles, diversifying portfolios, and knowing when to exit. Is the traditional narrative missing the mark in today’s ever-changing market? Tune in for an insightful chat packed with strategies to navigate today’s property landscape and elevate your investment approach.
School of Property is the ultimate education destination to master property investment, with a curriculum meticulously designed and crafted with both beginners and experts in mind. Whether you are a complete novice, or you’re ready to take things to the next level in your portfolio, this is the program for you! To find out more, head to www.schoolofproperty.com.au.
If you loved this episode please send it on to someone who would take some value, and please give us a 5 star review if you haven't yet and are loving the poddy!
If you're taking tremendous value from these episodes why not share them with your mate? If you want your question answered on our podcast DM us on our socials or email us at apsteam@australianpropertyscout.com.au
Send us your questions to:
Instagram: @australianpropertyscout
Want to book a call with us:
Website: https://australianpropertyscout.com.au
Any information, comments, opinions or content that we provide in this podcast is our general observations and information only and it is not to be taken as, or in any way, considered to be financial advice, accounting advice, superannuation advice or legal advice. We strongly recommend all and any listener and participant to obtain their own independent financial advice, accounting advice, superannuation advice and legal advice before acting in any way in relation to any investment at all including any investment in property such as what we might be discussing in this podcast. No warranty, guarantee or representation is to be taken and you cannot reproduce it in any way. Every persons financial or investment situation is different and you must consider your own circumstances before undertaking any investment and be sure to obtain independent advice.
Australian Property Scout Pty Ltd | License Number: 10094798 | ABN: 64 638 266 369
Chapters:
(00:00) Welcome)
(05:14) “Experts” stuck in their ways
(06:30) Does the data support this?
(09:51) Inflation devalues profit
(14:35) Understanding market cycles
(18:24) Be wary of where you get advice from
(24:04) Factor in costs associated with holding the property
(29:34) Have these “experts” done what you want to do?
(35:10) Treat your portfolio like a business
Thursday Nov 14, 2024
Thursday Nov 14, 2024
Welcome back to the APS News Bulletin, your source for the latest updates and insights from the Australian property market. Join Sammy Gordon for a different episode this week, he is joined in the studio by Jimmy Ibrahim to discuss Australian Property Scout's decision to close their books to certain price points until February 2025. Tune into the episode to find out all of the specifics and understand the reasoning behind this decision.
Final tickets are available to the Australian Property Scout Summit on Sunday, November 17th at The Star in Sydney. You will leave with actionable steps, expert inspiration and direction to level up your property investing game, along with the opportunity to be surrounded by the APS and SAP community to expand and develop your circle of influence. Tickets are officially available and are almost sold out, click here to save your spot! 🔥
If you enjoyed this episode, please write in and let us know! If you have any news you'd like Sam to share his point of view send us an email at apsteam@australianpropertyscout.com.au.
If you loved this episode please send it on to someone who would take some value, and please give us a 5 star review if you haven't yet and are loving the poddy!If you're taking tremendous value from these episodes why not share them with your mate? If you want your question answered on our podcast DM us on our socials or email us at apsteam@australianpropertyscout.com.auSend us your questions to:Instagram: @australianpropertyscoutWant to book a call with us:Website: https://australianpropertyscout.com.auAny information, comments, opinions or content that we provide in this podcast is our general observations and information only and it is not to be taken as, or in any way, considered to be financial advice, accounting advice, superannuation advice or legal advice. We strongly recommend all and any listener and participant to obtain their own independent financial advice, accounting advice, superannuation advice and legal advice before acting in any way in relation to any investment at all including any investment in property such as what we might be discussing in this podcast. No warranty, guarantee or representation is to be taken and you cannot reproduce it in any way. Every persons financial or investment situation is different and you must consider your own circumstances before undertaking any investment and be sure to obtain independent advice.Australian Property Scout Pty Ltd | License Number: 10094798 | ABN: 64 638 266 369
Monday Nov 11, 2024
Monday Nov 11, 2024
Sam Gordon sits down with APS clients Kev and Carmela, a dynamic duo who’ve built an impressive $5.95 million property portfolio through sheer determination and hard work. Starting in teaching and accounting, they shifted gears to own and operate three successful cafes in Sydney, where they’ve worked hard to build them from the ground up (and overcoming the impact of COVID on the hospitality industry).
Kev and Carmela began their property journey individually, each purchasing their first properties, then combining forces to acquire five investments properties in a short period. After purchasing their primary residence in 2021, they connected with Sam and APS, and that partnership has since transformed their path to financial freedom. With nearly $2 million in net equity they are well on their way to achieving $200k in passive income to allow Carmela to step back from working and allow them both to spend more time with their young family. This episode is seriously inspiring and shows what can be achieved if you set a goal and commit completely.
Strictly limited tickets are available to the Australian Property Scout Summit on Sunday, November 17th at The Star in Sydney. You will leave with actionable steps, expert inspiration and direction to level up your property investing game, along with the opportunity to be surrounded by the APS and SAP community to expand and develop your circle of influence. Tickets are officially available and are selling fast, click here to save your spot! 🔥
School of Property is the ultimate education destination to master property investment, with a curriculum meticulously designed and crafted with both beginners and experts in mind. Whether you are a complete novice, or you’re ready to take things to the next level in your portfolio, this is the program for you! To find out more, head to www.schoolofproperty.com.au.
If you loved this episode please send it on to someone who would take some value, and please give us a 5 star review if you haven't yet and are loving the poddy!
If you're taking tremendous value from these episodes why not share them with your mate? If you want your question answered on our podcast DM us on our socials or email us at apsteam@australianpropertyscout.com.au
Send us your questions to:
Instagram: @australianpropertyscout
Want to book a call with us:
Website: https://australianpropertyscout.com.au
Any information, comments, opinions or content that we provide in this podcast is our general observations and information only and it is not to be taken as, or in any way, considered to be financial advice, accounting advice, superannuation advice or legal advice. We strongly recommend all and any listener and participant to obtain their own independent financial advice, accounting advice, superannuation advice and legal advice before acting in any way in relation to any investment at all including any investment in property such as what we might be discussing in this podcast. No warranty, guarantee or representation is to be taken and you cannot reproduce it in any way. Every persons financial or investment situation is different and you must consider your own circumstances before undertaking any investment and be sure to obtain independent advice.
Australian Property Scout Pty Ltd | License Number: 10094798 | ABN: 64 638 266 369
Chapters:
(00:00) Welcome
(01:27) Meet our guests: Kevin + Carmela
(09:43) Carmela’s back story
(16:22) Carmela’s first property purchase
(25:00) Kev’s first purchase: an apartment
(30:54) Kev + Carmela join forces: the primary residence
(36:07) The catalyst to invest: COVID
(41:37) First contact with Sam and APS
(46:28) First deal with APS
(49:54) The feeling of the first deal
(54:57) Deal #2
(58:31) Why did Kev and Carmela almost leave APS?
(1:06:54) Third deal with APS
(1:12:16) The Queensland deal
(1:18:08) Changing tact: bread and butters
(1:22:21) The results speak for themselves
(1:25:08) Don’t be afraid to take the leap
(1:30:10) The effect of a strong work ethic
(1:34:42) Delayed gratification: building wealth
(1:37:13) The difference of good and bad debt
(1:42:41) The current results: almost $2 million in equity
(1:44:00) Rapid fire!
Thursday Nov 07, 2024
Thursday Nov 07, 2024
Welcome back to the APS News Bulletin, your source for the latest updates and insights from the Australian property market. Join Sammy Gordon, as he breaks down this week's most pressing updates and announcements along with his expert analysis to keep you informed and on top of news.
In this week's episode, Sammy reports and discusses what the drastic changes needed to alter rental market are + what the housing market is on the cusp of?
Final tickets are available to the Australian Property Scout Summit on Sunday, November 17th at The Star in Sydney. You will leave with actionable steps, expert inspiration and direction to level up your property investing game, along with the opportunity to be surrounded by the APS and SAP community to expand and develop your circle of influence. Tickets are officially available and are almost sold out, click here to save your spot! 🔥
If you enjoyed this episode, please write in and let us know! If you have any news you'd like Sam to share his point of view send us an email at apsteam@australianpropertyscout.com.au.
If you loved this episode please send it on to someone who would take some value, and please give us a 5 star review if you haven't yet and are loving the poddy!If you're taking tremendous value from these episodes why not share them with your mate? If you want your question answered on our podcast DM us on our socials or email us at apsteam@australianpropertyscout.com.auSend us your questions to:Instagram: @australianpropertyscoutWant to book a call with us:Website: https://australianpropertyscout.com.auAny information, comments, opinions or content that we provide in this podcast is our general observations and information only and it is not to be taken as, or in any way, considered to be financial advice, accounting advice, superannuation advice or legal advice. We strongly recommend all and any listener and participant to obtain their own independent financial advice, accounting advice, superannuation advice and legal advice before acting in any way in relation to any investment at all including any investment in property such as what we might be discussing in this podcast. No warranty, guarantee or representation is to be taken and you cannot reproduce it in any way. Every persons financial or investment situation is different and you must consider your own circumstances before undertaking any investment and be sure to obtain independent advice.Australian Property Scout Pty Ltd | License Number: 10094798 | ABN: 64 638 266 369
Monday Nov 04, 2024
Monday Nov 04, 2024
This week, Sam and Jimmy are joined in the studio by APS Portfolio Strategist Luke Teeuwen and senior buyers agent Jason Titus for an in-depth discussion on rentvesting and it's impact on building an investment property portfolio.Together, they break down what rentvesting truly means, why all four of them use this strategy, and the key factors to consider before buying a primary place of residence (PPOR). They cover the many benefits rentvesting offers — from improving your borrowing power with banks, leveraging tax deductibility, to accelerating your investment portfolio and achieving your passive income goals.Strictly limited tickets are available to the Australian Property Scout Summit on Sunday, November 17th at The Star in Sydney. You will leave with actionable steps, expert inspiration and direction to level up your property investing game, along with the opportunity to be surrounded by the APS and SAP community to expand and develop your circle of influence. Tickets are officially available and are selling fast, click here to save your spot! 🔥
If you loved this episode please send it on to someone who would take some value, and please give us a 5 star review if you haven't yet and are loving the poddy!If you're taking tremendous value from these episodes why not share them with your mate? If you want your question answered on our podcast DM us on our socials or email us at apsteam@australianpropertyscout.com.auSend us your questions to:Instagram: @australianpropertyscoutWant to book a call with us:Website: https://australianpropertyscout.com.auAny information, comments, opinions or content that we provide in this podcast is our general observations and information only and it is not to be taken as, or in any way, considered to be financial advice, accounting advice, superannuation advice or legal advice. We strongly recommend all and any listener and participant to obtain their own independent financial advice, accounting advice, superannuation advice and legal advice before acting in any way in relation to any investment at all including any investment in property such as what we might be discussing in this podcast. No warranty, guarantee or representation is to be taken and you cannot reproduce it in any way. Every persons financial or investment situation is different and you must consider your own circumstances before undertaking any investment and be sure to obtain independent advice.Australian Property Scout Pty Ltd | License Number: 10094798 | ABN: 64 638 266 369
Chapters:
(00:00) Welcome
(03:46) Rentvesting increasing popularity
(08:59) Difference in servicing
(12:26) Live where you want to and invest where makes sense
(15:10) Jase’s rentvesting journey
(22:00) Committing to rentvesting
(24:55) Main concern: security
(29:52) Understanding the concept
(33:37) Are you in or out?
(37:24) Primary residence: liability
(43:03) Rentvesting real-life scenario
Thursday Oct 31, 2024
Thursday Oct 31, 2024
Welcome back to the APS News Bulletin, your source for the latest updates and insights from the Australian property market. Join Sammy Gordon, as he breaks down this week's most pressing updates and announcements along with his expert analysis to keep you informed and on top of news.
In this week's episode, Sammy reports and discusses whether this surprisingly affordable capital city is poised for growth??
Final tickets are available to the Australian Property Scout Summit on Sunday, November 17th at The Star in Sydney. You will leave with actionable steps, expert inspiration and direction to level up your property investing game, along with the opportunity to be surrounded by the APS and SAP community to expand and develop your circle of influence. Tickets are officially available and are almost sold out, click here to save your spot! 🔥
If you enjoyed this episode, please write in and let us know! If you have any news you'd like Sam to share his point of view send us an email at apsteam@australianpropertyscout.com.au.
If you loved this episode please send it on to someone who would take some value, and please give us a 5 star review if you haven't yet and are loving the poddy!If you're taking tremendous value from these episodes why not share them with your mate? If you want your question answered on our podcast DM us on our socials or email us at apsteam@australianpropertyscout.com.auSend us your questions to:Instagram: @australianpropertyscoutWant to book a call with us:Website: https://australianpropertyscout.com.auAny information, comments, opinions or content that we provide in this podcast is our general observations and information only and it is not to be taken as, or in any way, considered to be financial advice, accounting advice, superannuation advice or legal advice. We strongly recommend all and any listener and participant to obtain their own independent financial advice, accounting advice, superannuation advice and legal advice before acting in any way in relation to any investment at all including any investment in property such as what we might be discussing in this podcast. No warranty, guarantee or representation is to be taken and you cannot reproduce it in any way. Every persons financial or investment situation is different and you must consider your own circumstances before undertaking any investment and be sure to obtain independent advice.Australian Property Scout Pty Ltd | License Number: 10094798 | ABN: 64 638 266 369
Monday Oct 28, 2024
Monday Oct 28, 2024
In this week's episode, Sam Gordon is joined by co-host Jimmy Ibrahim and APS strategist Luke Teeuwsen for a deep dive into whether investors should let government policy dictate their property investment strategy. From banking shifts to proposed tax changes, the team explores how to stay informed about policy shifts without letting them derail your portfolio and investing decisions.
They break down the crucial difference between proposed and implemented changes, emphasising why sticking to core fundamentals is key in the ever-evolving property market. The boys discuss the importance of a holistic approach, analysing different markets across states, and making strategic moves for long-term success. From tax cuts to pandemic-driven policies and the latest in policy updates, this episode will arm you with the insights needed to become a more strategic and savvy investor.Strictly limited tickets are available to the Australian Property Scout Summit on Sunday, November 17th at The Star in Sydney. You will leave with actionable steps, expert inspiration and direction to level up your property investing game, along with the opportunity to be surrounded by the APS and SAP community to expand and develop your circle of influence. Tickets are officially available and are selling fast, click here to save your spot! 🔥
School of Property is the ultimate education destination to master property investment, with a curriculum meticulously designed and crafted with both beginners and experts in mind. Whether you are a complete novice, or you’re ready to take things to the next level in your portfolio, this is the program for you! To find out more, head to www.schoolofproperty.com.au.
If you loved this episode please send it on to someone who would take some value, and please give us a 5 star review if you haven't yet and are loving the poddy!
If you're taking tremendous value from these episodes why not share them with your mate? If you want your question answered on our podcast DM us on our socials or email us at apsteam@australianpropertyscout.com.au
Send us your questions to:
Instagram: @australianpropertyscout
Want to book a call with us:
Website: https://australianpropertyscout.com.au
Any information, comments, opinions or content that we provide in this podcast is our general observations and information only and it is not to be taken as, or in any way, considered to be financial advice, accounting advice, superannuation advice or legal advice. We strongly recommend all and any listener and participant to obtain their own independent financial advice, accounting advice, superannuation advice and legal advice before acting in any way in relation to any investment at all including any investment in property such as what we might be discussing in this podcast. No warranty, guarantee or representation is to be taken and you cannot reproduce it in any way. Every persons financial or investment situation is different and you must consider your own circumstances before undertaking any investment and be sure to obtain independent advice.
Australian Property Scout Pty Ltd | License Number: 10094798 | ABN: 64 638 266 369
Chapters:
(00:00) Welcome
(02:10) Should you be aware of the policy landscape?
(08:54) Sam’s opinion on NRAS
(13:25) Governments role in making housing affordable
(19:37) When will the housing crisis be over?
(24:04) Effect of negative gearing removal
(28:39) Fastest way to create a bigger wealth gap in Aus
(33:22) Window of opportunity: make the most of this time
(40:04) The biggest issue with SMSF
(45:25) Be an active investor - see all opportunities
Thursday Oct 24, 2024
Thursday Oct 24, 2024
Welcome back to the APS News Bulletin, your source for the latest updates and insights from the Australian property market. Join Sammy Gordon, as he breaks down this week's most pressing updates and announcements along with his expert analysis to keep you informed and on top of news.
In this week's episode, Sammy reports and discusses:
Rent Cap Decision Made for QLD
35% of Home Loans Now for Which Surprising Segment of the Market
Strictly limited tickets are available to the Australian Property Scout Summit on Sunday, November 17th at The Star in Sydney. You will leave with actionable steps, expert inspiration and direction to level up your property investing game, along with the opportunity to be surrounded by the APS and SAP community to expand and develop your circle of influence. Tickets are officially available and are selling fast, click here to save your spot! 🔥
If you enjoyed this episode, please write in and let us know! If you have any news you'd like Sam to share his point of view send us an email at apsteam@australianpropertyscout.com.au.
If you loved this episode please send it on to someone who would take some value, and please give us a 5 star review if you haven't yet and are loving the poddy!If you're taking tremendous value from these episodes why not share them with your mate? If you want your question answered on our podcast DM us on our socials or email us at apsteam@australianpropertyscout.com.auSend us your questions to:Instagram: @australianpropertyscoutWant to book a call with us:Website: https://australianpropertyscout.com.auAny information, comments, opinions or content that we provide in this podcast is our general observations and information only and it is not to be taken as, or in any way, considered to be financial advice, accounting advice, superannuation advice or legal advice. We strongly recommend all and any listener and participant to obtain their own independent financial advice, accounting advice, superannuation advice and legal advice before acting in any way in relation to any investment at all including any investment in property such as what we might be discussing in this podcast. No warranty, guarantee or representation is to be taken and you cannot reproduce it in any way. Every persons financial or investment situation is different and you must consider your own circumstances before undertaking any investment and be sure to obtain independent advice.Australian Property Scout Pty Ltd | License Number: 10094798 | ABN: 64 638 266 369
Monday Oct 21, 2024
Monday Oct 21, 2024
Sam Gordon and Jimmy Ibrahim sit down this week with Bailey, an inspirational 25 year old that has grinded hard over the past 12 months to purchase 3 investment properties, creating $480k in equity starting with a $60k deposit. Bailey started as a labourer at 17 and spent years working hard in construction; and like many young people blowing money on fun — like jet skis, partying and drinking. But with no clear financial goal in mind, Bailey was on the path many young Australians find themselves on: living for the moment, without thinking of future wealth.Bailey shares how everything changed when he watched his older sister Morgan, Senior Buyers Agent and General Manager at Australian Property Scout, succeed in property. Rather than reinventing the wheel, he chose to follow in the footsteps of someone who had already paved the way, trusting in her and Sam’s advice and staying focused on long-term goals. If you're looking for inspiration to kickstart your own property investing journey, Bailey’s story is a must-listen. Tune in to hear his incredible transformation from spending recklessly to building serious wealth through property.Strictly limited tickets are available to the Australian Property Scout Summit on Sunday, November 17th at The Star in Sydney. You will leave with actionable steps, expert inspiration and direction to level up your property investing game, along with the opportunity to be surrounded by the APS and SAP community to expand and develop your circle of influence. Tickets are officially available and are selling fast, click here to save your spot! 🔥
School of Property is the ultimate education destination to master property investment, with a curriculum meticulously designed and crafted with both beginners and experts in mind. Whether you are a complete novice, or you’re ready to take things to the next level in your portfolio, this is the program for you! To find out more, head to www.schoolofproperty.com.au.
If you loved this episode please send it on to someone who would take some value, and please give us a 5 star review if you haven't yet and are loving the poddy!
If you're taking tremendous value from these episodes why not share them with your mate? If you want your question answered on our podcast DM us on our socials or email us at apsteam@australianpropertyscout.com.au
Send us your questions to:
Instagram: @australianpropertyscout
Want to book a call with us:
Website: https://australianpropertyscout.com.au
Any information, comments, opinions or content that we provide in this podcast is our general observations and information only and it is not to be taken as, or in any way, considered to be financial advice, accounting advice, superannuation advice or legal advice. We strongly recommend all and any listener and participant to obtain their own independent financial advice, accounting advice, superannuation advice and legal advice before acting in any way in relation to any investment at all including any investment in property such as what we might be discussing in this podcast. No warranty, guarantee or representation is to be taken and you cannot reproduce it in any way. Every persons financial or investment situation is different and you must consider your own circumstances before undertaking any investment and be sure to obtain independent advice.
Australian Property Scout Pty Ltd | License Number: 10094798 | ABN: 64 638 266 369
Chapters:
(00:00) Welcome
(02:54) Our guest: Bailey
(07:04) Bailey’s early career
(11:02) Circle of Influence
(17:04) Bailey’s decision to commit
(24:05) Choose to be different, to achieve different results
(29:48) Bailey’s leap
(35:22) The true opportunity cost
(43:45) Embracing change
(49:03) Bailey’s first deal
(55:00) The feeling of getting the first deal
(1:00:43 ) Bailey’s second deal
(1:06:17) You'll never save as fast as the market grows
(1:14:31) Framing expectations
(1:24:50) Power of momentum and the right strategy
(1:31:16) How to inspire the people around you
(1:36:25) Surround yourself with likeminded people
(1:39:51) The effect of creating a positive impact on those around you
(1:42:59) School of Property: priceless
(1:51:07) Final advice: take the leap
Your Title
This is the description area. You can write an introduction or add anything you want to tell your audience. This can help potential listeners better understand and become interested in your podcast. Think about what will motivate them to hit the play button. What is your podcast about? What makes it unique? This is your chance to introduce your podcast and grab their attention.